Jabong.com is an Indian fashion and lifestyle e-commerce portal founded by Praveen Sinha, Lakshmi Potluri, Arun Chandra Mohan and Manu Jain. The portal sells apparel, footwear, fashion accessories, beauty products, fragrances, home accessories and other fashion and lifestyle products. The company's headquarter is in Gurgaon, NCR.
In July, 2016 Flipkart acquired Jabong through its unit Myntra for about $70 million.
Video Jabong.com
History
It was co-founded by Arun Chandra Mohan, Praveen Sinha, Lakshmi Potluri and Manu Jain. All co-founders have left the company.
In March 2013, Jabong was dispatching over 6,000 orders a day. According to The Economist, Jabong clocked gross sales of around US $100-150 mn in 2012.
As per a Rocket Internet investor presentation, Jabong had a net revenue of 32.6 million euros in Q1 2016, up 14% from 28.6 million euros in the year-ago period. For FY2015, its revenues were at 122.1 million euros In September 2017, It was reported that Jabong is the 3rd largest global e-commerce partner for Dorothy Perkins.
Maps Jabong.com
Profile
Jabong sells shoes, apparel, accessories, home décor and furniture. The e-store at present carries over 1000 brands and over 90,000 products. Other products include jewellery and gold coins.
Business models
In India E-commerce companies adopted the inventory and a managed marketplace model. Jabong.com follows both business models. In the inventory model, products are sourced from brands and stored in the companies warehouse. In the managed marketplace model, the company provides marketing, logistics and delivery support to its listed merchants.
Marketing campaigns
The company launched its first TV campaign in March 2012. Other television campaigns appeared in September 2012 and during 2013 Jabong.
In November 2013 Jabong together with Puma launched the digital fitness campaign "Gear up Buddy" with Bollywood actor Chitrangada Singh.
Jabong.com launched the India Online Fashion Week in 2014. The event was described as a platform for young and aspiring designers, stylists, models and photographers who were mentored by fashion industry experts including celebrity mentor Yami Gautam.
Jabong.com launched a monthly fashion magazine "The Juice" in April, 2014. The magazine covers stories and features around fashion, beauty, people, trends, travel and pop culture.??
Partnerships
In May 2013 Jabong presented a fashion collection based on the Bollywood movie Yeh Jawaani Hai Deewani. Jabong showcased the fashion apparel used in the movie by the movie stars.
In November 2012, Jabong.com and cricket equipment maker SG Cricket presented a range of Virender Sehwag cricket bats.
In July 2013 Jabong associated with Bollywood again through the movie Bhaag Milkha Bhaag and offered a collection inspired by the movie.
In 2014, Jabong partnered with Humpty Sharma Ki Dulhania
In October 2014, it was reported that Amazon was in the initial talks to acquire Jabong, but no take over deal happened and none of the party confirmed the reasons.
As noted by Business Standard, Jabong added International brands to its catalogue. The brands include Dorothy Perkins, Miss Selfridge and River Island along with the Spanish brand Mango. In November 2013, Jabong entered into a partnership with the brand Jack & Jones, to sell merchandise for the band Above & Beyond.
In July 2016, Jabong was acquired by Myntra, subsidiary of Flipkart for an undisclosed amount.
Online traffic
According to a ComScore report of September 2012, Jabong.com had the second highest amount of traffic on its website, among Indian e-commerce websites, within a few months of its launch. In November 2013, Jabong.com held an Alexa Traffic ranking of 37 in India. Jabong also ranked 10th in Google Zeitgeist India trends making it the 10th most searched term in 2012 in India.
International store
Jabong also has an international online shopping store called Jabongworld.com, which receives its highest amount of traffic from the United States, closely followed by Malaysia and Mauritius and other countries.
Jabongworld.com was later shut down in mid 2016.
Awards and recognition
According to The Brand Trust Report India Study - 2013 by Trust Research Advisory, Jabong ranked among the top 25 trusted Online brands in India.
See also
- Myntra
References
Jabong to launch technology lab for big innovations
External links
- Official website
Source of the article : Wikipedia
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